Daniëlle van Yperen (1978) is our creative director. At the Willem de Kooning Academy in Rotterdam she learned her Art Direction skills and got her Bachelors degree in Fine Arts. She worked for both advertising agencies as for companies with their own marketing department. She is experienced as an art director and brandmanager. Daniëlle thinks strategically in concepts and lets the story determine if it is told via video, photo’s, illustrations or interactive solutions. She merges visual identity with effective and distinctive visual storytelling which makes every message unique and recognizable.
A healthy curiosity in anything and everything drives Daniëlle to many fields of interests. She spends most of her time behind a camera, a game console or discovering new ways to feed the creative beast living within.