Every company has a certain stance, a vision, a message they want to share with their audience. But what do they do when this message consists of abstract concepts and complicated processes? Such information is hard to understand, especially if the audience has no previous knowledge regarding the topic. When complicated processes and nuanced quantitative information must be communicated, it is no longer simply the brand’s goal to communicate its message, but rather it is their goal to provide intelligent insight and to clarify complex information. Many companies, unsurprisingly, find this type of complicated communication rather difficult.
A useful tool when dealing with the communication of challenging quantitative and qualitative information is an infographic, the most efficient communication tool of our time. By integrating text with images, it is possible to explain abstract concepts in a short amount of time. Visual information does not only grab the attention, but it also provides a better understanding of the message than textual information alone, which makes a whole lot of sense considering a stunning 90% of information we receive is processed visually.
The possibilities of information visualisation are endless, but as in most cases, a good start is half the battle. It begins with a critical view of a designer on the potential of the data. The aim is to design a message that catches the eye, tells a clear story and appeals to the public.
A message that meets all these criteria was requested by a group of scientists who recently enlisted the help of VisualizeMe. The scientists, working at several Dutch universities, applied for a grant on an impressive research project.
“The task was to communicate a relatively complex and abstract theoretical idea. To reach our goal, it was crucial to obtain a visualization that was on the one hand able to reduce the complexity, and on the other hand to do this without having to be trivial and superficial. What appealed to me was the method described on the VisualizeMe website, that made sure we gradually and jointly came to a concept. Because of this I quickly got the impression that we were taken seriously as customers, that they understood that converting complex ideas into a visualization is a process where you must seek opportunities jointly and exchange thoughts.”
“I was very pleased with the overall process and the end result. In particularly, I liked the workshop that VisualizeMe hosted. The contribution of VisualizeMe in this was very strong and analytical, which brought us a lot further. So far, we had good reviews on our grant application. The end product was widely praised for its professional appearance, even from people who have seen similar applications. What I very much appreciated of VisualizeMe, was their flexibility. In fact, we had to let go of the original deadline, which compromised the planning. VisualizeMe has really pulled out all the stops so that we could achieve our ultimate deadline.” – prof. dr. Rafael Wittek, main grant applicant.
It doesn’t matter how complicated or abstract the information is. With an infographic you can make it as simple and fun as you want and have it still be perceived as highly professional. Image always makes a message better: better to appreciate, better to understand and better to remember.
Want to learn more about the power of visualization?
We offer a Visual Thinking workshop where you can learn the tricks of the trade, and even a secret or two. Enroll for a workshop in Amsterdam or in-house at your own office via the Workshop page or send your questions to firstname.lastname@example.org.